High-quality listings, delivered faster: the story of a partnership
By partnering with Backbone, Wunderflats streamlined its listing process—making operations seamless, accelerating lead generation, and powering its expansion across Europe.
100% of listing posted faster than before using Backbone
x15 faster post-production on every listing
3% increase in high-quality listings in new markets in 2024
66%
efficiency gain in shooting organisation
Nom de l’entreprise
Wunderflats
Taille de l’entreprise
137
Produits les plus utilisés
Photos
Presentation
1:08
The Challenge
Wunderflats is Europe’s leading platform for mid-term furnished apartment rentals, connecting landlords and tenants to make relocation and temporary stays effortless for professionals, students, and families. Finding tenants for mid-term rentals presents unique challenges, as prices are typically higher than those for standard leases. In this competitive environment, standing out with premium listings is essential for attracting qualified leads. However, Wunderflats’ process did not enable the team to post listings as quickly as needed, due to:
- Cumbersome scheduling
Coordinating between all stakeholders was inefficient, resulting in time-consuming interactions that delivered zero value. - Inefficient post-production
Watermarking and cropping images with traditional design tools was slow and cumbersome, delaying time-to-market. - Slower lead generation
Delayed premium listings meant fewer leads and longer wait times to fill properties.
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The Solution
To accelerate the production of premium listings and drive faster lead generation, Wunderflats partnered with Backbone to overhaul its photography workflow:
- Automated order placement: Placing an order now takes just 4 minutes and the platform instantly assigns a photographer for the date and time selected by landlords, eliminating delays and manual coordination.
- Instant notifications: No unnecessary waiting—automatic confirmations keep all stakeholders informed. This “peace of mind” builds trust and elevates the client experience from the start.
- Visual capture accelerated: Shootings are scheduled and completed within 48 hours, with visuals delivered in 24 hours or less.
- Effortless post-production: Watermarking, format adjustments, and bulk exports are handled in 2-minute, streamlining uploads to all listing platform
The Outcome
Together, these outcomes position Wunderflats to attract more qualified leads, close deals faster, and scale confidently into new territories:
- Streamlined operations, accelerated results
Wunderflats achieved a 66% efficiency gain in shooting organisation - Premium listings go live faster
Thanks to Backbone, 100% of listings are now posted faster than before - Significant time savings in post-production
With post-production accelerated x15 times on every listing, what can take hours is completed in minutes - Expansion into new markets
Backbone’s extensive photographer network enabled a 3% increase in high-quality listings in new markets in 2024, supporting Wunderflats’ growth and market leadership across Europe.
“Backbone platform makes it very easy for us and our clients. Fast scheduling, instant confirmations, quick delivery, stunning photos and professional photographers help us boost significantly client satisfaction.”
Cristina Sala Blesa
VP of Operations, Wunderflats
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