Missed our 2024 releases? Here's what you need to know

Strategic Expansion: The IMOGENT Acquisition

Our acquisition of IMOGENT marks a pivotal evolution in Backbone's journey. While we've always been at the forefront of visual production and operational excellence through our SaaS platform, this merger puts us into a new league. We're now a comprehensive real estate marketing ecosystem, offering various additions from legal documents to energy certificates - all seamlessly integrated. This expansion empowers real estate professionals to not just streamline their visual content, but to optimize their entire marketing and sales process through a single, powerful platform.

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With the acquisition, our clients can now explore a range of new products—currently available exclusively in Germany, with potential for expansion into other territories in the future.

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• Authorities documents
Digital power of attorney for you to retrieve official mandatory documents for real estate transactions with different legal entities.

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• On-site area report
Precise on-site measurements in accordance with applicable standards and regulations - an important addition to your bank records.

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• Living area calculation
Using your building plans, we create a detailed, current floor plan with all necessary specifications - fully compliant with WoFlV standards.

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• Energy certificate
Consumption and demand certificates can now be easily ordered online.

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Besides adding a vast number of new products to our portfolio, we were also able to welcome team members from IMOGENT into our team, bringing with them a wealth of industry knowledge.

New Platform Features And Improvements

Purchase flow redesign

The design of the order process hadn’t changed since we launched our platform. It was time for us to make it look better but also smarter. This was the first brick to enhance the user experience in several order processes.

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Floorplan customization

Since August 2024, you can define your vision from the start by choosing colors, furniture, fixtures, and room names.To ensure the end result is perfect, our flexible editing tool allows you to make final tweaks on your own. And here’s the best part: We’ve made this all more affordable with a significant price drop!

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Staging made easier

Deciding details for staging isn’t intuitive to everyone. We decided to make it easier thanks to visual cues. This way users feel guided and empowered to make the best choices. For those who aren’t into creativity, we launched the “Let Backbone decide” option. In just one click the user gives us the freedom to choose the most fitting design for the property. No more time wasted over thinking of a visual that can become outstanding - we are here to simplify your staging process.

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Speeding resolution in-platform

In a world where technology is at our service, solving simple problems doesn’t need to be done by humans anymore.We launched our first chat bot: Becka. Your digital assistant came to life in June to make it easier for you to cancel appointments, reschedule, request a callback from our support team or even simply to ask an enquiry without creating another email thread. If you haven’t tried it yet, be ready to streamline your day and get more focused.

The Numbers Don't Lie (But They Do Impress)

Backbone has been busy this year creating stunning visuals for our customers:

Serving more than 5,000 clients prompts us to question working efficiency and leads innovation to the next level.

Awards: More Than Just Shiny Trophies

Our trophy cabinet tells a story of recognition in 2024. We clinched top honors in multiple competitions and found ourselves standing proudly on podiums across Switzerland and Europe. While not every award came with a first-place trophy, our consistent presence among the finalists for the "Top Digital Real Estate Tool" category spoke volumes about our industry impact.

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Our commitment to exceptional visual products has established us as the go-to provider in Europe and we look forward to maintaining this excellence for years to come.

2025: The Year of AI-Powered Revolution

2025 is bringing a wave of AI-powered tools designed to elevate your experience like never before. Get ready for:

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• Live Photo editor – Upload, edit, and enhance your photos instantly.

• Instant Staging Tool – Transform spaces in seconds with AI-driven staging.

• Public API – Seamless integration for real estate businesses.

• Smarter Chatbot – Faster, more efficient, and more personal than ever before.

• Mobile App - Capture, edit, upload. Be the first one to market your property.

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And that’s just the beginning - there’s plenty more in store!