Powering seamless workflows

Give your team the competitive edge. Equip them with automation, AI, smart collaboration tools, and seamless integrations — all designed to simplify and streamline your property listing workflow on one platform.

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Integrations

Automations

Smart collaboration

AI & Professional editing

Precision, by design.

From shoot logistics to polished visual edits, seamless document management to real-time syncing through our public API, Backbone is the nerve centre.

Think mission control meets creative studio
everything you need, all in one place, connected in real time.

Backbone helps you move fast — when it matters most.

By streamlining your workflow processes, Backbone enables you to make the most of the crucial first 21 days — when property interest peaks. Our SaaS platform is designed to deliver market-ready listings faster, reducing time-on-market, and boosting your chances of closing quickly.

Meet Backbone:
Your strategic property marketing partner

Traditional methods

1 week to go live: Properties languish on the market, missing potential clients.

At least 5 tools: Juggling software, websites, and apps slows you down.

Visuals scattered across drives, emails, and folders, making files hard to find, share, or update.

Dependent on freelancer availability

Hours wasted on basic edits and/or approval loops

List in 2 days or less: Accelerate from shoot to market-ready.

Total control with API integration and seamless syncing-no acrobatics needed.

Centralized Digital Asset Management (DAM): Store all visuals in one place, control user access, and connect via API.

Guaranteed shoots:Key pickup, flexible timing, fast confirmation.

AI & templates for speed:Expert, AI, and Live edits, pre-approved.

Want marketing zen?

Let backbone bring balance.

Yeah, we know, traditional property marketing is still living in the past! Juggling multiple tools, approval bottlenecks, and email chains isn’t just time-consuming — it's outdated.

So let’s bring your business back to the future!

Workflow that flows.

Unlock instant productivity

AI-enhanced visuals, for sharper faster results.

Simple document storage and management.

All your visuals in one place.

Drive team collaboration

Real-time task assignment with user-specific visibility.

An intuitive mobile app for on-the-go management and capture.

Smooth handover to avoid downtime when colleagues are unavailable.

Power of attorney for seamless document handling.

A group of people that are on a cell phone.

Give time back to your team

Cut production time by up to 90% with our app and AI editing.

Easily save, share, and favorite your top visuals-no more endless searching.

Use pre-approved templates and AI tools for quick edits and instant, multi-format publishing.

Utilize enterprise-ready API

Boost efficiency with powerful APIs built for real-time synchronization and automation:

Cut production time by up to 90% with our app and AI editing.

Easily save, share, and favorite your top visuals-no more endless searching.

Use pre-approved templates and AI tools for quick edits and instant, multi-format publishing.

Ready to integrate?

View API Documentation & Developer Resources

Frequently asked questions

How does Backbone speed up my property listings?

Backbone automates and streamlines your entire workflow—shoot scheduling, editing, document management, and team collaboration—so you can launch listings in as little as 30 minutes to 3 days.

What tools are included?

You get AI-powered editing, branded templates, real-time task assignment and tracking, seamless API integrations, a mobile app for on-the-go management, plus self-editing options like watermarking, cropping, adding text, and blur.

Can I integrate Backbone with my current systems?

Yes, our public API syncs your data in real time—no manual updates needed.

How do I book a shoot?

You have three options:

- Request a Call from the Photographer: Choose your preferred photographer and request a call to arrange the details directly with them.

- Select Location and Time: Pick your location and time on the platform. Then, decide how access will be arranged:

- Meet the photographer onsite: Have the photographer pick up the keys at your specified address

Is everything stored in one place?

Yes, all visuals and documents are organized by property and always accessible.