Powering seamless workflows.
Give your team the competitive edge. Equip them with automation, AI, smart collaboration tools, and seamless integrations — all designed to simplify and streamline your property listing workflow on one platform.
Precision, by design.
Think mission control meets creative studio.
Everything you need, all in one place, connected in real time.
Backbone helps you move fast — when it matters most.
By streamlining your workflow processes, Backbone enables you to make the most of the crucial first 21 days — when property interest peaks. Our SaaS platform is designed to deliver market-ready listings faster, reducing time-on-market, and boosting your chances of closing quickly.
Meet Backbone:
Your strategic property marketing partner
Traditional methods
Want marketing zen?
Let backbone bring balance.
Yeah, we know, traditional property marketing is still living in the past! Juggling multiple tools, approval bottlenecks, and email chains isn’t just time-consuming — it's outdated.
So let’s bring your business back to the future!
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Workflow that flows.
Unlock instant productivity
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Polish visuals without the wait
Drive team collaboration
Give time back to your team
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Utilize enterprise-ready API
Boost efficiency with powerful APIs built for real-time synchronization and automation:
Ready to integrate?
Back your team with Backbone.
Frequently asked questions
By combining fast turnaround, AI editing, and one connected workflow, clients see up to 98% faster listings, 61% more views, and 49% more qualified leads. Every visual, from photos to floor plans, moves from shoot to publish-ready without back-and-forth, so you spend less time waiting and more time closing deals.
Everything your team needs to produce, brand, and publish a listing lives on one platform: photography, drone, video, 3D staging, virtual tours, floor plans, and 3D rendering, plus Photo Studio for instant AI edits like decluttering, sky replacement, and staging. On top, you get shareable galleries, branded templates, watermarking, and CRM integrations, so nothing needs a separate tool.
Yes. Our Public API connects Backbone directly to your CRM or property management system, so orders, property status, and delivery notifications sync in real time. You can even place a full Backbone order without leaving your CRM, no double data entry, no exporting files by hand.
Select your property, choose your product, pick a date. Already have a favourite Creative? Select them directly from your list. Need someone on-site within 48 hours? Call your Creative to confirm they're available, then complete your booking online.
Yes. Every order, visual, and document lives on your property's page, grouped by address instead of scattered across order numbers. Open any property to see its full history and status, share a gallery link with your team, and download what you need without hunting through separate pages.