Content made easy. For every channel.
Today’s estate agents juggle multiple roles — photographer, copywriter, designer. Our SaaS platform takes the pressure off by acting as your all-in-one creative studio.
Real Estate content:
The reality
A multi-dimensional marketing landscape
In today’s world, realtors also need to create content for a growing number of channels and platforms:
4+ social channels
Various property portals
Print materials
Property display screens
Your personal and agency brand
The content conundrum
You’re an estate agent, not a full-time content creator!
No time to master 8+ different tools
Constant format changes drain productivity
Brand consistency falls through the cracks
Creative work takes valuable time from winning business
Your creative team. One platform.
Welcome to your content studio
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Photography: Order professional photographers to deliver content, or use our intuitive DIY tools with instant editing features-crop, blur, or watermark for complete brand
Video tours & slideshows: Immerse prospective buyers and renters so that properties actually match expectations!
Social Media: Channel-optimized posts, reformatted in just a mouse click
Coming soon
Auto-generate cinematic pans and 3D-esque tours from static imagery alone
Create print materials that are instantly generated from your visuals and property info — perfectly branded and print-ready for action
Shine in professionally crafted agent videos
AI-Staging
AI that works like your assistant
Writes listings and social posts in your brand voice
Learns what converts in your market
Adapts tone for each and every channel
Retouches your photos and adds blue skies
Adds furniture to your photos with empty rooms
Brand management, made effortless
Brand-approved templates with pre-loaded logos, colours, and fonts
Bulk watermarking, cropping, and branding for dozens of assets, all at once
A centralized, searchable asset library — so you never lose a file again. Phew!
Exit the property matrix, so you can close in the real world.
Backbone enables you to let go of time consuming brand asset creation while delivering premium content. It’s a win-win for real estate professionals!
