Unlock the latest enhancements

What has been improved

We rebuilt the Creative rating system so feedback is faster to give, more useful to act on, and turns into a personalized shortlist of the Creatives you trust most.

• One rating per order. When the same Creative covers photos, floor plans, and measurements on the same shooting, you rate them once, not three times
• Streamlined 5-star flow. Give 5 stars with an optional comment, or rate 4 and below to pick from clear reasons (low professionalism, communication issues, arrived late, instructions not followed) and add a comment
• Save favourites. Rate a Creative 5/5 and add them as a favourite to prioritize them on your next orders
• Manage your shortlist. Drop a Creative from your favourites anytime your rating drops below 5

How it benefits you

Your feedback now does more than tell us what happened. It shapes who shoots your next property. Mark the Creatives who deliver consistently as favourites, and they will appear at the top of your options when you book. Your ratings and reasons also give us the visibility we need to keep raising the bar across our network. The more you rate, the more your Backbone experience reflects the team you actually want working with you.

What has been added

Every file you uploaded and every product configuration you chose during the order process is now visible on your Property and Order pages, for every order you have ever placed.

• All input files you uploaded, downloadable per product
• Product configurations per assignment (floor plans, virtual staging, measurements, authorities documents, AI editing)
• Order-level details (contact, scheduling, comments, billing) consolidated in one place
• Same information available to your admins, for aligned coordination

How it benefits you

Full transparency on every order means fewer back-and-forth emails with our team and faster answers when you need to check what was submitted. Whether you are reviewing what you sent before a delivery, double-checking a configuration, or sharing details with a colleague, everything is one click away.

What has been improved

We strengthened our Public API to handle the integration scenarios our enterprise clients rely on every day, from automated order creation to real-time delivery notifications.

• Expanded webhook coverage across property, order, and delivery lifecycle events
• Improved file synchronization with deduplication logic to prevent duplicate transfers to your CRM
• Faster retry mechanisms and clearer error handling for higher integration reliability
• Updated API documentation with end-to-end examples for the most common integration patterns
• Dedicated technical support for enterprise teams setting up custom integrations

How it benefits you

Everything Backbone produces is now easier to push into the tools your team already uses. Trigger orders directly from your CRM, receive instant notifications when a delivery is ready, and let visuals flow into your property management system without manual handling. Whether you are running a few dozen listings a month or thousands, your back-office stays in sync without anyone copying files between platforms.

What has been improved

We enhanced our Photo Studio with three new AI transformations and rebuilt the interface so you can move from raw photos to listing-ready visuals faster than ever.

New AI transformations

• “Declutter the room” tidies cluttered spaces by removing distractions.
• “Paint walls” refreshes dated color schemes so prospects focus on the space.
• “Change floor” shows potential rather than current limitations.

Plus everything you already rely on: AI virtual staging, object removal, sky replacement, lighting enhancement, adjustments, and more.

Enhanced workspace experience

• Faster navigation between editing tools
• Clearer organization with intuitive groupings (stage, erase, enhance, adjust)
• Streamlined workflows that keep you in one place
• Before/after comparison and version history built in
• HD results saved directly to your gallery

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How it benefits you

Launch mandates the same day when timing is critical. Refresh listings that need a visual boost without reshoots. Show potential instead of problems when properties deserve a second look. You control the timeline, adapt your approach per mandate, and skip dependencies on external editors. Our Photo Studio gives you the flexibility and speed to respond when opportunities move fast, whether you're launching a hot new mandate or reviving one that's been waiting too long.

What has been added

We introduced comprehensive AI Virtual Staging capabilities that put professional virtual staging at your fingertips with instant results and multiple transformation options.

• Declutter messy spaces to reveal clean, buyer-ready room potential
• Choose from diverse design styles including Scandinavian, Modern, Industrial, and Urban
• Live preview functionality to see results before finalizing
• Integrated seamlessly into your existing photo editing workflow
• Download high-resolution images ready for listing portals and marketing materials

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How it benefits you

Unlock the potential of properties that struggle to attract interest due to outdated design, poor condition, or empty spaces. AI Virtual Staging helps prospects project themselves into the home by showing what it could look like—not what it currently is. This is especially powerful for refreshing stale listings, repositioning properties that have sat too long online. Instead of letting prospects dismiss a property based on its current state, you give them a vision they can connect with emotionally—the crucial step that moves them from browsing to booking a viewing.