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Unlock the latest enhancements

Stay ahead with real-time enhancements, feature launches, and important announcements—this section keeps you informed and empowered to maximize your Backbone experience.

What’s coming at Backbone

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Backbone Lab

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What will be added

We are launching Backbone Lab, our innovation hub dedicated to building the next generation of AI-powered tools for real estate marketing. From Photo to Video to AI Brochures to AI Workflows, the Lab is where new products take shape and reach early adopters first.

How it will benefit you

You stay ahead of where real estate marketing is heading. Test the tools that will shape your work next, give direct input on how they evolve, and use the latest AI capabilities to differentiate your listings before the rest of the market catches up.

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Multiple workspaces, one login

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What will be added

Your Backbone account will soon be able to belong to several workspaces at once, each with its own team, branding, billing, and plan. Brokers with a personal workspace will be able to join their agency's workspace without merging accounts, and admins will be able to invite members, manage seats, and run separate billing per workspace.

How it will benefit you

Switch between workspaces in one click from the header. Keep your personal projects, your agency, and any other business you work with cleanly separated, while accessing everything from a single login. For admins, manage your team and your subscription per workspace without juggling multiple accounts.

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New purchase Flow

Improved

What will be improved

We're redesigning how you order products with a property-first approach. Select your property once, then add any product: photos, virtual tours, energy certificates, floorplans, all in the same cart. No more separate orders for different services for the same address.

How it will benefit you

Order everything you need for a listing in one transaction. Your property details are already filled in, so no re-entering addresses or area. Fewer clicks, one streamlined checkout, and all products delivered for the same property. Fast and simple.

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What’s new at Backbone

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May 13, 2026

Your order inputs, now visible

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What has been added

You can now see every file you uploaded and every product configuration you chose during the order process, directly on your Property and Order pages. Available for every order, past and present.

How it benefits you

No more wondering what you sent us or what you configured for a specific product. Open any order to review your inputs and download your files, anytime.

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What has been added

Every file you uploaded and every product configuration you chose during the order process is now visible on your Property and Order pages, for every order you have ever placed.

  • All input files you uploaded, downloadable per product
  • Product configurations per assignment (floor plans, virtual staging, measurements, authorities documents, AI editing)
  • Order-level details (contact, scheduling, comments, billing) consolidated in one place
  • Same information available to your admins, for aligned coordination

How it benefits you

Full transparency on every order means fewer back-and-forth emails with our team and faster answers when you need to check what was submitted. Whether you are reviewing what you sent before a delivery, double-checking a configuration, or sharing details with a colleague, everything is one click away.

View my orders

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May 6, 2026

Public API

Improved

What has been improved

We expanded our Public API with new endpoints, richer webhooks, and tighter integration reliability, so your CRM, PMS, and internal tools stay in sync with Backbone in real time.

How it benefits you

Your existing systems receive accurate, instant updates on every property, order, and delivery, without manual exports or duplicate transfers. Less friction between platforms means less time spent on data hygiene and more time on listings.

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What has been improved

We strengthened our Public API to handle the integration scenarios our enterprise clients rely on every day, from automated order creation to real-time delivery notifications.

  • Expanded webhook coverage across property, order, and delivery lifecycle events
  • Improved file synchronization with deduplication logic to prevent duplicate transfers to your CRM
  • Faster retry mechanisms and clearer error handling for higher integration reliability
  • Updated API documentation with end-to-end examples for the most common integration patterns
  • Dedicated technical support for enterprise teams setting up custom integrations

How it benefits you

Everything Backbone produces is now easier to push into the tools your team already uses. Trigger orders directly from your CRM, receive instant notifications when a delivery is ready, and let visuals flow into your property management system without manual handling. Whether you are running a few dozen listings a month or thousands, your back-office stays in sync without anyone copying files between platforms.

Explore the API docs

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February 6, 2026

Our Photo Studio

Improved

What has been improved

We added three instant AI transformations (declutter the room, paint walls, and change floor) and redesigned the entire workspace for faster navigation, clearer organization, and streamlined workflows.

How it benefits you

You can now fix the most common visual deal-breakers (dated walls, worn floors, cluttered spaces) yourself in seconds, and navigate all your editing tools faster with our optimised interface.

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What has been improved

We enhanced our Photo Studio with three new AI transformations and rebuilt the interface so you can move from raw photos to listing-ready visuals faster than ever.

New AI transformations

  • Declutter the room” tidies cluttered spaces by removing distractions.
  • Paint walls” refreshes dated color schemes so prospects focus on the space.
  • Change floor” shows potential rather than current limitations.

Plus everything you already rely on: AI virtual staging, object removal, sky replacement, lighting enhancement, adjustments, and more.

Enhanced workspace experience

  • Faster navigation between editing tools
  • Clearer organization with intuitive groupings (stage, erase, enhance, adjust)
  • Streamlined workflows that keep you in one place
  • Before/after comparison and version history built in
  • HD results saved directly to your gallery

How it benefits you

Launch mandates the same day when timing is critical. Refresh listings that need a visual boost without reshoots. Show potential instead of problems when properties deserve a second look. You control the timeline, adapt your approach per mandate, and skip dependencies on external editors. Our Photo Studio gives you the flexibility and speed to respond when opportunities move fast, whether you're launching a hot new mandate or reviving one that's been waiting too long.

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November 26, 2025

AI Virtual Staging

Added

What has been added

We launched AI-powered virtual staging that transforms property photos instantly. Turn empty rooms into fully furnished spaces, refresh outdated interiors with modern styling, or clear clutter to reveal clean, move-in-ready rooms.

How it benefits you

Stage properties in seconds instead of days. Help prospects visualize potential and emotionally connect with listings that would otherwise be dismissed—crucial for refreshing stale properties and driving viewings.

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What has been added

We introduced comprehensive AI Virtual Staging capabilities that put professional virtual staging at your fingertips with instant results and multiple transformation options.

  • Declutter messy spaces to reveal clean, buyer-ready room potential
  • Choose from diverse design styles including Scandinavian, Modern, Industrial, and Urban
  • Live preview functionality to see results before finalizing
  • Integrated seamlessly into your existing photo editing workflow
  • Download high-resolution images ready for listing portals and marketing materials

How it benefits you

Unlock the potential of properties that struggle to attract interest due to outdated design, poor condition, or empty spaces. AI Virtual Staging helps prospects project themselves into the home by showing what it could look like—not what it currently is. This is especially powerful for refreshing stale listings, repositioning properties that have sat too long online. Instead of letting prospects dismiss a property based on its current state, you give them a vision they can connect with emotionally—the crucial step that moves them from browsing to booking a viewing.

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November 13, 2025

Extended Blur

Added

What has been added

Extended Blur is now available for editing products (Basic, Advanced, Expert). You can purchase additional photos directly from your gallery—both blurred and non‑blurred versions.

How it benefits you

Stay GDPR-compliant while keeping full flexibility—get both versions and expand your selection after seeing the results.

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What has been added

Extended Blur is now available for editing products (Basic, Advanced, Expert)—with the same gallery purchase flexibility you already enjoy with photography services.

What it means: 

  • Order editing with Extended Blur (Basic, Advanced, Expert)
  • Receive both blurred and non‑blurred versions of each photo in your gallery
  • Review your edited results
  • Purchase additional photos directly from your gallery if you need more—both versions available

Why it matters

Perfect for maintaining GDPR compliance while staying in control of your listing. Blur license plates, neighboring properties, or personal items during editing, then expand your photo selection after seeing the final results. Purchase only what you need, when you need it.

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