A new step toward raising the bar in real estate marketing asset creation and management.
The acquisition of Volted.ai, a breakthrough generative-AI technology for high-quality image and video workflows, marks a major leap forward in Backbone’s AI strategy. With this move, a dedicated Backbone AI Lab is now being established to drive better visuals, faster delivery times, and smarter automation across the platform.
What is Volted.ai?
At its core, Volted.ai is a node-based platform to create visual AI workflows such as image enhancement, decluttering, object removal, rendering, video generation and 3D. Its architecture connects multiple AI models into one streamlined system—capable of producing high-quality real estate marketing assets at scale with exceptional speed and precision.
The team behind the technology, led by co-founders Vincent Fontaine and Anthony Maurin, brings a rare blend of deep-tech expertise, product design, and craftsmanship. Their unique understanding of the AI market and creative technologies will contribute to Backbone’s vision for AI in real estate as they join us to accelerate the next phase of our roadmap.
Introducing the Backbone AI Lab
The creation of the AI Lab marks a turning point. This new hub will focus on:
- advancing research
- accelerating experimentation, and
- transforming complex AI capabilities into simple, intuitive tools tailored for real estate professionals
More than a technical investment, the Lab serves as the foundation for a new generation of Backbone features—strengthening existing tools, enabling new media formats, and pushing the boundaries of what real estate marketing can be. This acquisition represents a significant milestone at a time when real estate teams need to move faster, stay consistent, and stand out in increasingly competitive markets.
What this means for Backbone users
Daily workflows remain unchanged. The platform experience stays familiar and stable. Where improvements will be felt is behind the scenes. Over the coming months, users can expect:
- more precise and reliable editing tools
- new layers of automation
- the introduction of additional media formats, and
- faster, more consistent turnaround times
All enhancements will integrate seamlessly into existing workflows—no extra steps, no new learning curve.
A foundation for what comes next
Helping real estate professionals market properties faster and more effectively has always been the company’s mission. Integrating Volted.ai strengthens this commitment and sets the stage for the next era of AI-powered real estate marketing.
This acquisition is not just an addition of technology—it is the beginning of a more ambitious roadmap, where smarter creation, richer media, and greater efficiency become the new standard for real estate teams across Europe.
