Backbone, now bookable right inside Propstack

What made you want to break down the wall between Propstack and Backbone?

Brokers were already doing this manually. A broker takes on a new listing, then has to leave Propstack, log into a separate platform, order a shoot, wait for delivery, then download and re-upload the files back into Propstack. Every one of those steps is a place to lose ten minutes, or lose the file entirely. I don't think 'digital transformation' means adding more tools. It means making the tools you already have talk to each other. And with the pressure brokers are under, listings to close, calls to return, viewings to run, that lost time is never coming back

How does this change the experience for the broker actually using Propstack day to day?

It's easy to call something an "integration" and just mean there's an API somewhere in the background. What matters is whether it feels native. Does a broker have to think about the fact that Backbone is a different company, a different system, a different login? If they do, we haven't done our job. The goal was for booking a shoot to feel exactly like every other action they already take on a property, no separate mental step. A good integration is one the customer stops noticing.

Real estate pros wear a lot of hats these days. Does that make an integration like this more necessary, not less?

Definitely. A broker today is part negotiator, part marketer, part project manager, sometimes part photographer if nobody else shows up. On top of that, they're expected to be fluent in a CRM, a marketing tool, e-signature software, multiple portals. Nobody signed up to be an IT administrator on the side. The job isn't getting simpler, so the ecosystem around it has to.