How IMAXX drove growth with Backbone
IMAXX is a leading real estate brokerage firm in Germany specializing in the marketing and sale of both residential and commercial properties. The company is known for high-quality service, strong client relationships, and a continued focus on maximizing outcomes for property owners.
Higher inquiry rate per listing compared to previous solutions
Significant reduction in the average time from listing to deal
Positive feedback from property owners and brokers
99%
of property owners express satisfaction with the new visual standard
Company name
IMAXX
Company size
50
Most used products
Photos
Presentation
1:08
The Challenge
IMAXX’s photo process—most often using smartphones and occasionally complemented by professional photographers—was practical and cost-efficient. However, because it wasn’t applied in a consistent or standardized way, the results varied. In seeking a solution, IMAXX wanted to preserve the simplicity of logistics for its team while securing the benefits of consistently high-quality visuals to strengthen their brand and attract more prospects.
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The Solution
IMAXX partnered with Backbone to transform the way its listings perform in the market:
- Professional, consistent visuals: High-impact photos immediately enhanced IMAXX’s listings, making them more attractive and competitive on digital platforms.
- Simple and efficient ordering: The Backbone platform enables IMAXX to easily order, manage and collaborate on photo shoots in any region, streamlining day-to-day operations.
- Brand building and trust: Premium visuals reinforce IMAXX’s mission to maintain landlord satisfaction and trust—core values at the heart of the business.
Results
- Noticeably more interest in listings: IMAXX has observed increased inquiries on listings featuring Backbone’s photos, attributed to the improved online appearance of the properties.
- Faster turnaround times: The heightened visual quality and stronger engagement have translated into quicker deal cycles.
- Consistently positive feedback: 99% of property owners express satisfaction with the new visual standard, and brokers have likewise shared highly positive feedback on the improved quality.
- Stronger brand image: IMAXX teams see a marked uplift in how their brand is perceived—more professional, trustworthy, and competitive in the digital marketplace.
“Thanks to Backbone’s photos, we’re seeing significantly more inquiries, which generally leads to faster closings.”
Daniel Schupp
IMAXX Managing Director
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