Extended Blur

Extended Blur protects privacy in property listings by blurring sensitive details: faces, licence plates, house numbers, street names, personal objects, billboards, neighbouring houses. Delivered as two versions of every image; one blurred, one original. GDPR-compliant, no impact on standard delivery time.

Two batches delivered: one with blur, one without

Privacy protection

No change to standard delivery time

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Good to know

The Extended Blur product ensures privacy by blurring sensitive details in photos, such as faces, license plates, house numbers, street names, and personal objects etc. This service is available as an add-on when purchasing any photo pack (basic photo, drone etc.). Clients receive both blurred and non-blurred versions of the images to allow for flexibility, ensuring they can choose the option that best fits their needs and preferences.

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Blurring of

Faces (included in standard shooting without Extended Blur)
License plates (included in standard shooting without Extended Blur)
House numbers and street names
Personal objects (e.g., fridge clutter)
Billboards, real estate signs
Personal names (e.g., doorbell nameplates)
Neighbouring houses
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Delivery & Compliance

Delivery: Two versions of each image—one with no blur and one with full blur.
Delivery Time: The inclusion of Extended Blur does not affect standard delivery timelines.
Compliance: Fully compliant with GDPR regulations, ensuring that personal data and identifiable information are handled securely and responsibly.

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What you receive

Two image versions to chose from
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One with no blur (original photo)
One with extended blurring (including faces, license plates, etc.)

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Download options

Both versions are available for download to ensure maximum flexibility for your use.

Spacious living room with floor-to-ceiling windows and abstract art

Sleek kitchen with central island and high-end appliances

Elegant bathroom with double vanity and freestanding tub

Refined dining room with chandelier and neutral palette

Minimalist staircase and glass-enclosed garden lounge

“Our Extended Blur product ensures privacy protection in compliance with GDPR, delivering both blurred and non-blurred images to meet client preferences without compromising security or flexibility.”

Suzanne Le Mouel

Head of Marketing

Frequently ordered together

Modern living room with large windows showing a mountain view, split by dark and bright lighting.

Photo Editing

Backbone's real estate photo editing comes in three levels (Standard, Advanced, Expert), all delivered from 48 hours from any existing photo. Works for both online and offline use (portals, websites, brochures). Three tiers of retouching, from basic enhancement to more complex fixes like small object removal and tidying up interiors.

photo of the interior courtyard of a building

Ground Photo

Ground Photo is Backbone’s standard real estate photography package: interior, exterior and the property’s setting captured from ground level by a trained photographer with camera and tripod, delivered in 24 to 48 business hours.

Modern two-story house with white exterior, black roof, three garage doors, a driveway with a parked gray SUV, and surrounding trees and shrubs.

Exterior Photo

Exterior Photo is a standalone shoot focused entirely on the outside of the property: façade, garden, terrace, pool and driveway. Designed for cases where interior access isn't possible, or where the exterior carries the listing's appeal.

Published on

01 April 2025

Latest update on

29 April 2026

Frequently asked questions

What does Extended Blur cover beyond standard blurring?

Standard Backbone shoots already include blurring of faces and licence plates. Extended Blur adds: house numbers and street names, personal objects (e.g. fridge clutter), billboards and real estate signs, personal names (e.g. doorbell nameplates), and neighbouring houses. Two versions of each image are delivered: one with no blur, one with full extended blur.

Does Extended Blur affect my delivery time?

No. Extended Blur is processed in parallel to standard editing and does not affect the standard delivery timeline. Both blurred and non-blurred versions are made available for download in your Backbone gallery.

When is Extended Blur required?

Extended Blur is essential for GDPR compliance when the property’s neighbourhood, street, neighbours’ houses, or personal objects might be identifiable. It’s commonly ordered for sensitive transactions (high-profile sellers, occupied properties, prestige listings), and increasingly required by some real estate portals for portal-side listings.