A new era in real estate sales & marketing

Our shared vision

Together, we stand as the new leader, not only delivering for the current expectations of real estate professionals but also preempting and solving challenges that have yet to emerge on their radar. Our vision is clear: to craft a future where every real estate professional is empowered with the most advanced, intuitive tools and services, making every transaction smoother, faster, and more efficient. We're not just participating in the market; we're driving it forward, fueled by our passion, our technology, and a relentless pursuit of innovation.

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Empowering real estate professionals with advanced marketing solutions and energy transition support

In the spirit of this acquisition, we're meticulously blending Backbone and IMOGENT's strengths, uniting our expansive market reach, unmatched visual production capabilities, cutting-edge technology, and scalable API integrations. This strategic fusion forges a hub of real estate marketing services, where our combined arsenal now boasts over 10 essential products and services, soon to be seamlessly accessible through a single, streamlined platform.

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By harmonizing our resources, we not only simplify your access to premier real estate marketing tools but also prepare to extend a critical service for today's eco-conscious market: Energy Certificates and assessments.

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As we steer towards a sustainable future, the imperative challenge of the energy transition in the real estate sector looms large. Anticipating this, our unified entity is set to make Energy Certificates available to all our clients earlier in the sales funnel, once integration is finalized. Previously a unique advantage for IMOGENT's clientele, this essential service will soon be a powerful tool for the entire Backbone client base, underlining our unwavering commitment to supporting you across all transactional aspects.

What’s in there for you 🫵

This merger marks the dawn of a new era, where Backbone and IMOGENT collectively redefine what's possible in real estate. Here's what this means for you:

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• Instant access to over 10 cutting-edge products and services through a unified, platform in the DACH region.
  
• A vast network of top-tier professionals and creatives, rigorously vetted, ready to elevate your projects.
• Unparalleled flexibility and convenience, with services available around the clock, tailored for the ambitious real estate professional.
• Revolutionary collaboration and editing tools, empowering you to produce eye-catching, social media-ready content effortlessly.
• A comprehensive suite designed for crafting consistent, impactful messaging across all marketing channels.
• Our promise of speed and reliability, with services like 24-hour delivery for subscribers, concierge service, and key pickup, designed to streamline your operations.

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Navigating the transition together

To ensure a smooth integration, we have outlined three key steps:

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