Social Media Video

Social Media Video is a 30-second vertical real estate video, captured with smartphone, designed for Instagram Reels, TikTok, and vertical placements on real estate portals. The most accessible way to add motion to a listing.

Vertical orientation

30 seconds length

Smartphone + Gimbal

x1 Round of amend

2 weeks feedback window

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Good to know

The video pace is a dynamic-relaxed
Free logo watermark (provide SVG file at support@bkbn.com)
Sky color adjustment available at an extra cost
Optional motion graphics at an extra cost

“The affordability of the ‘Social Media Video’ allows you to easily add rythm to your listing without breaking the bank.”

Suzanne Le Mouel

Head of Marketing

Frequently ordered together

Ground Video

Ground Video is a 1-minute horizontal real estate video, shot indoors and outdoors by a trained videographer with professional equipment, delivered with one round of amends and a 2-week feedback window included.

photo of the interior courtyard of a building

Ground Photo

Ground photo is Backbone’s standard real estate photography package: interior, exterior and the property’s setting captured from ground level by a trained photographer with camera and tripod, delivered in 24 to 48 business hours.

Modern living room with large windows showing a mountain view, split by dark and bright lighting.

Photo Editing

Backbone's real estate photo editing comes in three levels (Standard, Advanced, Expert), all delivered from 48 hours from any existing photo. Works for both online and offline use (portals, websites, brochures). Three tiers of retouching, from basic enhancement to more complex fixes like small object removal and tidying up interiors.

Published on

01 April 2025

Latest update on

29 April 2026

Frequently asked questions

What’s included in Social Media Video?

A 30-second vertical video, captured on site with smartphone, with editing, colour grading and music included. Free logo watermark on request (send SVG to support@bkbn.com). It’s the most affordable Backbone video format, designed to add rhythm to a listing without a full video shoot.

Where should I use a Social Media Video?

Social Media Video is built for Instagram Reels, TikTok, vertical placements on real estate portals, and short-form content on Facebook and YouTube Shorts. Many agents pair it with a longer horizontal Ground Video for the portal listing, maximising both reach and depth.

How is Social Media Video different from Ground Video?

Social Media Video is shorter (30 seconds vs 1 minute), vertical only, captured with smartphone rather than a professional video camera, and priced more accessibly. It’s designed to grab attention quickly on mobile feeds, while Ground Video is the in-depth portal asset.