Video

Real estate video is the fastest way to make a property feel alive on a screen. Backbone produces it in five formats: ground video for cinematic interior and exterior footage, drone video for aerial context, combined ground and drone, social media video in vertical format for Instagram and TikTok, and prestige video for luxury listings. All formats except social media video are delivered in horizontal.

Ground Video

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Camera + Gimbal
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Horizontal orientation
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1 minute length
“Real estate videos can significantly boost engagement and showcase properties to increase interest from potential buyers. Ultimately, sell faster!”
Camille
Camille Zimmermann
Marketing Manager

Drone Video

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Drone
Horizontal format icon
Horizontal orientation
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1 minute length
“The combination of indoor and outdoor footage gives your clients a comprehensive view of the entire property, which is crucial for attracting buyers.”
Portrait of a young man with short dark hair wearing a plain white t-shirt, standing against a light gray background.
Kosta Dimitrijevic
Quality Specialist

Social Media Video

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Smartphone + Gimbal
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Vertical orientation
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30 seconds length
“The affordability of the ‘Teaser Video’ allows you to easily add rythm to your listing without breaking the bank.”
Suzanne
Suzanne Le Mouel
Head of Marketing

Prestige Video

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Video Camera
Vertical format icon
Vertical & Horizontal orientation
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1min 30s video + 30s teaser

Frequently ordered together

Published on

01 April 2025

Latest update on

29 April 2026

Frequently asked questions

How much does a real estate video cost?
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Real estate video pricing depends on the format and the property. Ground video covers the interior and exterior of the property in cinematic sequences, drone adds aerial views, combined ground and drone delivers a full property tour, social media video is the dedicated vertical format for Instagram and TikTok, and prestige is the high-end package with a 1min 30s horizontal cut and a 30s teaser. For a quote on your specific property, request one on our get-a-quote page. To see what's included per subscription plan, visit our pricing page.

How long does it take to receive my property video?
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Ground video is a 1-minute horizontal cut, delivered with one round of amends and a 2-week feedback window. Prestige video (1min 30s horizontal plus a 30s teaser) includes two rounds of amends and a 10-day feedback window. Social media video is delivered from 48 hours, with one round of amends. Exact delivery times per plan are on our pricing page.

What format should I choose for my property video?
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Choose ground video for indoor listings, drone video when location adds value, ground and drone combined for a complete tour, social media video for Instagram Reels and TikTok, and prestige video for luxury or high-investment listings. Many agents combine a 1-minute horizontal video for portals with a vertical social media video to maximise reach across channels.

What's included in a Backbone property video?
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Every Backbone real estate video is captured by a trained videographer on site with professional equipment. The standard package includes editing, free logo watermark (provide SVG to support@bkbn.com), and either one or two rounds of amends depending on the format. Optional add-ons include motion graphics and sky colour adjustment. Drone shots are included in combined and prestige formats, subject to weather and local authorisations.

Where does Backbone shoot real estate videos?
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Backbone shoots real estate video in Switzerland, Germany, Austria, Belgium and Spain. Bookings are handled centrally and assigned to the closest trained videographer, with consistent production and editing standards across all markets.