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Unlock the latest enhancements

Stay ahead with real-time enhancements, feature launches, and important announcements—this section keeps you informed and empowered to maximize your Backbone experience.

What’s coming at Backbone

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Backbone Lab

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What will be added

We are launching Backbone Lab, our innovation hub dedicated to building the next generation of AI-powered tools for real estate marketing. From Photo to Video to AI Brochures to AI Workflows, the Lab is where new products take shape and reach early adopters first.

How it will benefit you

You stay ahead of where real estate marketing is heading. Test the tools that will shape your work next, give direct input on how they evolve, and use the latest AI capabilities to differentiate your listings before the rest of the market catches up.

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Multiple workspaces, one login

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What will be added

Your Backbone account will soon be able to belong to several workspaces at once, each with its own team, branding, billing, and plan. Brokers with a personal workspace will be able to join their agency's workspace without merging accounts, and admins will be able to invite members, manage seats, and run separate billing per workspace.

How it will benefit you

Switch between workspaces in one click from the header. Keep your personal projects, your agency, and any other business you work with cleanly separated, while accessing everything from a single login. For admins, manage your team and your subscription per workspace without juggling multiple accounts.

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New purchase Flow

Improved

What will be improved

We're redesigning how you order products with a property-first approach. Select your property once, then add any product: photos, virtual tours, energy certificates, floorplans, all in the same cart. No more separate orders for different services for the same address.

How it will benefit you

Order everything you need for a listing in one transaction. Your property details are already filled in, so no re-entering addresses or area. Fewer clicks, one streamlined checkout, and all products delivered for the same property. Fast and simple.

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What’s new at Backbone

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November 12, 2025

Backbone Mobile App

Improved

What has been improved

We simplified the mobile app by removing extra steps and adding automatic photo enhancement—just shoot and go.

How it benefits you

Take professional property photos on-site without approval screens,  or waiting. Your photos are enhanced automatically and ready to use in seconds.

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What has been improved

  • Photos are now enhanced automatically—no more tapping "approve" or selecting which ones to edit
  • Your gallery shows only the enhanced versions to keep things clean and organized
  • Tap any photo to access both the original and enhanced version for download
  • No more property information requests interrupting your workflow
  • Quick help tutorials when you need them
  • Easier photo selection before uploading
  • Newest photos appear at the top of your gallery

How it benefits you

No more tapping through approval screens or filling out forms during property visits. The simplified workflow saves you time on every shoot, and the cleaner gallery makes it easier to find and download the photos you need.

When you're rushed between appointments, these removed steps add up—you can now finish photographing a property and move on without waiting for processing or navigating through confusing menus.

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October 3, 2025

Enhanced SEPA Payment Transparency

Fixed

What has been fixed

We enhanced SEPA payment transparency by automatically including order IDs in bank statement descriptions for easier tracking.

How it benefits you

Your bank statements now clearly identify each SEPA order, making expense tracking and accounting reconciliation effortless for multiple properties.

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What has been added

Enhanced SEPA payment transparency with automatic order ID display in bank statements.

  • Order ID automatically included in bank statement descriptions
  • Applies to all new orders placed via SEPA payment method
  • No additional setup required - works automatically

How it benefits you

Every SEPA order now clearly identifies itself in your bank statements, making expense tracking and accounting reconciliation effortless. Whether you're managing multiple properties or preparing financial reports, you'll always know exactly which payment corresponds to which Backbone order.

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September 23, 2025

Exterior Shoot Service

Added

What has been added

We introduced a standalone exterior photography product to address privacy concerns, regulatory requirements, and seasonal marketing needs.

How it benefits you

You can obtain professional exterior photos when interior access isn't possible or when you need compliance documentation.

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What has been added

We added a dedicated exterior photography service to solve specific challenges in property marketing. This standalone product addresses situations where interior access is restricted and provides documentation for regulatory purposes.

  • Introduced standalone exterior photo shoots (no interior access required)
  • Created solutions for privacy-conscious tenants who refuse interior access
  • Added compliance-focused photography for delivery companies, insurance providers, and city inspectors
  • Designed support for high-value properties with attractive outdoor spaces
  • Included facade, garden, streetscape, and facility photography options

How it benefits you

You can secure professional property photography even when tenants restrict interior access. The service also provides images that meet regulatory requirements for insurance, delivery services, and municipal inspections. This is particularly useful for updating seasonal marketing materials and showcasing properties where outdoor amenities are key selling points.

Book Exterior Service

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September 16, 2025

AI Magic Eraser

Added

What has been added

We integrated an AI-powered tool to remove objects from photos using a brush interface.

How it benefits you

You can edit photos directly in your browser to remove unwanted elements from property images.

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What has been added

We integrated an AI-powered object removal tool into the photo editing interface. The tool uses a brush selection method to identify and remove unwanted elements.

  • Implemented brush-based selection interface for marking objects to remove
  • Added AI-powered background reconstruction after object removal
  • Included preview functionality before applying changes
  • Provided option to save as new image or replace original
  • Integrated into existing photo gallery workflow

How it benefits you

You can remove unwanted objects (people, cars, clutter) from property photos without external editing software. The tool processes directly in the platform, maintaining your existing workflow.

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August 7, 2025

Pay via Invoice

Added

Improved

What has been added/improved

We added an invoice payment option for non-subscribed users with transparent surcharge fee.

How it benefits you

You can pay by invoice for individual orders without requiring a subscription plan.

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What has been added/improved

We enabled non-subscribed users to select invoice payment during checkout, with a clear surcharge fee displayed upfront.

  • Added invoice payment option in purchase flow for non-subscribers
  • Implemented transparent surcharge pricing (3.9€ for EU countries, 5.9 CHF for Switzerland)
  • Displayed clear fee information before checkout completion
  • Maintained standard invoice terms and processing

How it benefits you

You can place orders without a subscription and receive proper invoices for accounting purposes. This is useful for occasional users or businesses that prefer invoice-based payments over subscriptions.

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