Unlock the latest enhancements
Stay ahead with real-time enhancements, feature launches, and important announcements—this section keeps you informed and empowered to maximize your Backbone experience.
What’s coming at Backbone
Backbone Lab
Added
What will be added
We are launching Backbone Lab, our innovation hub dedicated to building the next generation of AI-powered tools for real estate marketing. From Photo to Video to AI Brochures to AI Workflows, the Lab is where new products take shape and reach early adopters first.
How it will benefit you
You stay ahead of where real estate marketing is heading. Test the tools that will shape your work next, give direct input on how they evolve, and use the latest AI capabilities to differentiate your listings before the rest of the market catches up.
Multiple workspaces, one login
Added
What will be added
Your Backbone account will soon be able to belong to several workspaces at once, each with its own team, branding, billing, and plan. Brokers with a personal workspace will be able to join their agency's workspace without merging accounts, and admins will be able to invite members, manage seats, and run separate billing per workspace.
How it will benefit you
Switch between workspaces in one click from the header. Keep your personal projects, your agency, and any other business you work with cleanly separated, while accessing everything from a single login. For admins, manage your team and your subscription per workspace without juggling multiple accounts.
New purchase Flow
Improved
What will be improved
We're redesigning how you order products with a property-first approach. Select your property once, then add any product: photos, virtual tours, energy certificates, floorplans, all in the same cart. No more separate orders for different services for the same address.
How it will benefit you
Order everything you need for a listing in one transaction. Your property details are already filled in, so no re-entering addresses or area. Fewer clicks, one streamlined checkout, and all products delivered for the same property. Fast and simple.
What’s new at Backbone
August 7, 2025
Pay via Invoice
Added
Improved
What has been added/improved
We added an invoice payment option for non-subscribed users with transparent surcharge fee.
How it benefits you
You can pay by invoice for individual orders without requiring a subscription plan.
Learn more
What has been added/improved
We enabled non-subscribed users to select invoice payment during checkout, with a clear surcharge fee displayed upfront.
- Added invoice payment option in purchase flow for non-subscribers
- Implemented transparent surcharge pricing (3.9€ for EU countries, 5.9 CHF for Switzerland)
- Displayed clear fee information before checkout completion
- Maintained standard invoice terms and processing
How it benefits you
You can place orders without a subscription and receive proper invoices for accounting purposes. This is useful for occasional users or businesses that prefer invoice-based payments over subscriptions.
Our subscription features
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July 24, 2025
Public API Integration
Added
Improved
What has been added
We enhanced webhook capabilities and improved file synchronization for property management system integrations.
How it benefits you
You receive real-time notifications when property status changes and no longer experience duplicate file transfers to your CRM.
Learn more
What has been added
We enhanced our Public API with new webhook functionality and improved file synchronization logic for better integration experiences.
- Real-time webhook notifications for property status and order changes
- Automated workflow triggers for your CRM systems
- Resolved file duplication issues
- Enhanced integration reliability with retry mechanisms
- Dedicated technical support for enterprise implementations
How it benefits you
Your CRM systems now receive immediate updates when changes occur, and file transfers are more reliable with no duplicates. Integration setup is more straightforward with improved documentation and dedicated technical support.
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July 10, 2025
Backbone Mobile App
Added
What has been added
We launched the Backbone mobile app for iOS and Android, enabling you to capture, edit with AI, and upload property photos that are directly saved to the property folder on your platform.
How it benefits you
You save time and adapt your budget approach for different mandates with one comprehensive Backbone solution that handles all your visual needs—from quick captures to professional enhancements—directly on-site.
Learn more
What has been added
We released the Backbone mobile app, putting professional property photography capabilities directly in your pocket with seamless integration to your existing workflow.
- Instant photo capture using your phone's camera with built-in framing assistance for professional-quality results
- Built-in AI editing tools for lighting, contrast, sharpness, and color balance adjustments
- AI-powered sky replacement to enhance listings regardless of weather conditions
- Automatic upload and synchronization with your platform account
- Unified gallery accessible across all devices for seamless workflow management
- No additional equipment required—work with the tools you already carry
How it benefits you
Create professional property visuals instantly while on-site, eliminating the gap between capture and publication. Whether you need to move fast on a hot listing or customize your approach for different mandates, you can capture, enhance with AI, and upload directly from your phone.
Download for iOS
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June 19, 2025
Reschedule Functionality
Added
What has been added
We introduced direct rescheduling capabilities, allowing you to adjust shooting dates and times by coordinating directly with your assigned photographer through the platform.
How it benefits you
You can reschedule shootings independently without contacting support, saving time and giving you full control over your timeline adjustments when plans change.
Learn more
What has been added
We launched self-service rescheduling functionality that puts you in direct control of scheduling changes, eliminating the need to go through support for timeline adjustments.
- Coordinate new dates and times directly with your assigned photographer
- Reschedule directly through your order dashboard when timing needs change
- Clear penalty structure displayed upfront for last-minute changes (less than 24 hours)
- No penalty fees when rescheduling with more than 24 hours notice
- Automatic calendar updates and notifications sent to all parties
- Seamless rescheduling even when no photographer is assigned yet
How it benefits you
Instead of submitting support tickets and waiting for admin intervention, you can adjust timelines directly through the platform. Whether you need to accommodate a last-minute client meeting or adjust for property access changes, you coordinate directly with your photographer and handle changes in real-time.
Note: Standard cancellation policies remain in effect for all rescheduling requests.
View my orders
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April 24, 2025
AI Editing
Added
What has been added
We integrated AI-powered photo enhancement directly into your purchase flow, allowing you to upload photos and get professional-quality edits in seconds with instant previews.
How it benefits you
You can enhance your own photos independently, preview AI-edited results before committing, and pay only for the images you download—perfect for fast turnarounds and budget control.
Learn more
What has been added
We launched AI-powered photo editing as a purchase option, giving you professional enhancement capabilities with complete flexibility and control over your visual production process.
- Upload your own photos directly through the purchase flow for AI enhancement
- Instant AI-powered editing that improves lighting, color, and overall image quality
- Real-time preview functionality to see enhanced results before making any payment
- Pay-per-download model—only pay for the images you actually use
- No need for additional editing tools or software—everything happens within the platform
- Professional-grade results delivered in seconds, not hours
- Complete independence from traditional editing timelines and processes
How it benefits you
Take charge of your visual production timeline by enhancing your own photos with professional AI results. Whether you're working with tight deadlines or need budget flexibility, you get instant previews of enhanced images and only pay for what you download. This is perfect for urgent listings where you need high-quality visuals fast, or when you want to test different enhancement options without upfront costs.
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