Stay ahead with real-time enhancements, feature launches, and important announcements—this section keeps you informed and empowered to maximize your Backbone experience.


Improved
We're redesigning how you order products with a property-first approach. Select your property once, then add any product: photos, virtual tours, energy certificates, floorplans, all in the same cart. No more separate orders for different services for the same address.
Order everything you need for a listing in one transaction. Your property details are already filled in, so no re-entering addresses or area. Fewer clicks, one streamlined checkout, and all products delivered for the same property. Fast and simple.
June 19, 2025
Added
We introduced direct rescheduling capabilities, allowing you to adjust shooting dates and times by coordinating directly with your assigned photographer through the platform.
You can reschedule shootings independently without contacting support, saving time and giving you full control over your timeline adjustments when plans change.
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We launched self-service rescheduling functionality that puts you in direct control of scheduling changes, eliminating the need to go through support for timeline adjustments.
Instead of submitting support tickets and waiting for admin intervention, you can adjust timelines directly through the platform. Whether you need to accommodate a last-minute client meeting or adjust for property access changes, you coordinate directly with your photographer and handle changes in real-time.
Note: Standard cancellation policies remain in effect for all rescheduling requests.
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April 24, 2025
Added
We integrated AI-powered photo enhancement directly into your purchase flow, allowing you to upload photos and get professional-quality edits in seconds with instant previews.
You can enhance your own photos independently, preview AI-edited results before committing, and pay only for the images you download—perfect for fast turnarounds and budget control.
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We launched AI-powered photo editing as a purchase option, giving you professional enhancement capabilities with complete flexibility and control over your visual production process.
Take charge of your visual production timeline by enhancing your own photos with professional AI results. Whether you're working with tight deadlines or need budget flexibility, you get instant previews of enhanced images and only pay for what you download. This is perfect for urgent listings where you need high-quality visuals fast, or when you want to test different enhancement options without upfront costs.
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February 13, 2025
Added
We integrated a comprehensive photo editing suite directly into your gallery, allowing you to fine-tune property visuals without leaving the platform.
You gain complete autonomy over your visual content with instant control, ensuring consistent branding across all channels while accelerating your time-to-market without dependency on us.
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We launched a built-in photo editor within your property gallery, putting professional editing controls at your fingertips so you can move faster from delivery to publication.
Fine-tune your property visuals the moment you receive them. Instead of sending feedback and waiting for edits from our team, you can make quick adjustments yourself—anonymize personal details, enhance lighting, add your branding, or crop for each channel—directly in the platform. Your listings go live faster while staying on-brand and compliant.
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January 21, 2025
Improved
We enhanced the 3D floor plan ordering experience with customizable styles, furniture options, and perspective choices for more detailed property visualization.
You can now tailor floor plans to your marketing strategy with faster delivery times and an intuitive purchase process.
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We redesigned the 3D floor plan purchase flow to give you more control and customization options while streamlining the entire ordering process.
Create floor plans that truly represent your property's potential with detailed furniture placement and your choice of viewing angle. The streamlined process saves time during ordering while giving you the flexibility to customize every aspect. You can enhance your property listings faster and provide leads with comprehensive visual materials that help them envision the space.
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January 9, 2025
Added
We introduced dual-path automatic CC functionality with permanent team settings and order-specific stakeholder inclusion to eliminate communication gaps in your workflow.
You maintain seamless communication logistics across two levels—your core team stays informed on all projects while property-specific stakeholders receive targeted updates, ensuring smooth coordination without manual oversight.
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We built comprehensive automatic CC functionality with two distinct communication routes to address both internal team coordination and property-specific stakeholder management.
Eliminate communication bottlenecks by ensuring the right people get the right information automatically. Your internal team maintains visibility across your entire portfolio while property stakeholders—whether owners, concierges, or cleaning crews—receive targeted updates only for their relevant properties. This dual-path approach removes the administrative burden of managing multiple communication threads while giving you full control over who knows what, when. Everyone involved in preparing and managing the property stays synchronized without requiring your constant oversight.
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