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Unlock the latest enhancements

Stay ahead with real-time enhancements, feature launches, and important announcements—this section keeps you informed and empowered to maximize your Backbone experience.

What’s coming at Backbone

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Backbone Lab

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What will be added

We are launching Backbone Lab, our innovation hub dedicated to building the next generation of AI-powered tools for real estate marketing. From Photo to Video to AI Brochures to AI Workflows, the Lab is where new products take shape and reach early adopters first.

How it will benefit you

You stay ahead of where real estate marketing is heading. Test the tools that will shape your work next, give direct input on how they evolve, and use the latest AI capabilities to differentiate your listings before the rest of the market catches up.

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Multiple workspaces, one login

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What will be added

Your Backbone account will soon be able to belong to several workspaces at once, each with its own team, branding, billing, and plan. Brokers with a personal workspace will be able to join their agency's workspace without merging accounts, and admins will be able to invite members, manage seats, and run separate billing per workspace.

How it will benefit you

Switch between workspaces in one click from the header. Keep your personal projects, your agency, and any other business you work with cleanly separated, while accessing everything from a single login. For admins, manage your team and your subscription per workspace without juggling multiple accounts.

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New purchase Flow

Improved

What will be improved

We're redesigning how you order products with a property-first approach. Select your property once, then add any product: photos, virtual tours, energy certificates, floorplans, all in the same cart. No more separate orders for different services for the same address.

How it will benefit you

Order everything you need for a listing in one transaction. Your property details are already filled in, so no re-entering addresses or area. Fewer clicks, one streamlined checkout, and all products delivered for the same property. Fast and simple.

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What’s new at Backbone

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July 24, 2025

Public API Integration

Added

Improved

What has been added

We enhanced webhook capabilities and improved file synchronization for property management system integrations.

How it benefits you

You receive real-time notifications when property status changes and no longer experience duplicate file transfers to your CRM.

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What has been added

We enhanced our Public API with new webhook functionality and improved file synchronization logic for better integration experiences.

  • Real-time webhook notifications for property status and order changes
  • Automated workflow triggers for your CRM systems
  • Resolved file duplication issues
  • Enhanced integration reliability with retry mechanisms
  • Dedicated technical support for enterprise implementations

How it benefits you

Your CRM systems now receive immediate updates when changes occur, and file transfers are more reliable with no duplicates. Integration setup is more straightforward with improved documentation and dedicated technical support.

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July 10, 2025

Backbone Mobile App

Added

What has been added

We launched the Backbone mobile app for iOS and Android, enabling you to capture, edit with AI, and upload property photos that are directly saved to the property folder on your platform.

How it benefits you

You save time and adapt your budget approach for different mandates with one comprehensive Backbone solution that handles all your visual needs—from quick captures to professional enhancements—directly on-site.

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What has been added

We released the Backbone mobile app, putting professional property photography capabilities directly in your pocket with seamless integration to your existing workflow.

  • Instant photo capture using your phone's camera with built-in framing assistance for professional-quality results
  • Built-in AI editing tools for lighting, contrast, sharpness, and color balance adjustments
  • AI-powered sky replacement to enhance listings regardless of weather conditions
  • Automatic upload and synchronization with your platform account
  • Unified gallery accessible across all devices for seamless workflow management
  • No additional equipment required—work with the tools you already carry

How it benefits you

Create professional property visuals instantly while on-site, eliminating the gap between capture and publication. Whether you need to move fast on a hot listing or customize your approach for different mandates, you can capture, enhance with AI, and upload directly from your phone.

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June 19, 2025

Reschedule Functionality

Added

What has been added

We introduced direct rescheduling capabilities, allowing you to adjust shooting dates and times by coordinating directly with your assigned photographer through the platform.

How it benefits you

You can reschedule shootings independently without contacting support, saving time and giving you full control over your timeline adjustments when plans change.

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What has been added

We launched self-service rescheduling functionality that puts you in direct control of scheduling changes, eliminating the need to go through support for timeline adjustments.

  • Coordinate new dates and times directly with your assigned photographer
  • Reschedule directly through your order dashboard when timing needs change
  • Clear penalty structure displayed upfront for last-minute changes (less than 24 hours)
  • No penalty fees when rescheduling with more than 24 hours notice
  • Automatic calendar updates and notifications sent to all parties
  • Seamless rescheduling even when no photographer is assigned yet

How it benefits you

Instead of submitting support tickets and waiting for admin intervention, you can adjust timelines directly through the platform. Whether you need to accommodate a last-minute client meeting or adjust for property access changes, you coordinate directly with your photographer and handle changes in real-time.

Note: Standard cancellation policies remain in effect for all rescheduling requests.

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April 24, 2025

AI Editing

Added

What has been added

We integrated AI-powered photo enhancement directly into your purchase flow, allowing you to upload photos and get professional-quality edits in seconds with instant previews.

How it benefits you

You can enhance your own photos independently, preview AI-edited results before committing, and pay only for the images you download—perfect for fast turnarounds and budget control.

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What has been added

We launched AI-powered photo editing as a purchase option, giving you professional enhancement capabilities with complete flexibility and control over your visual production process.

  • Upload your own photos directly through the purchase flow for AI enhancement
  • Instant AI-powered editing that improves lighting, color, and overall image quality
  • Real-time preview functionality to see enhanced results before making any payment
  • Pay-per-download model—only pay for the images you actually use
  • No need for additional editing tools or software—everything happens within the platform
  • Professional-grade results delivered in seconds, not hours
  • Complete independence from traditional editing timelines and processes

How it benefits you

Take charge of your visual production timeline by enhancing your own photos with professional AI results. Whether you're working with tight deadlines or need budget flexibility, you get instant previews of enhanced images and only pay for what you download. This is perfect for urgent listings where you need high-quality visuals fast, or when you want to test different enhancement options without upfront costs.

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February 13, 2025

Photo Editor

Added

What has been added

We integrated a comprehensive photo editing suite directly into your gallery, allowing you to fine-tune property visuals without leaving the platform.

How it benefits you

You gain complete autonomy over your visual content with instant control, ensuring consistent branding across all channels while accelerating your time-to-market without dependency on us.

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What has been added

We launched a built-in photo editor within your property gallery, putting professional editing controls at your fingertips so you can move faster from delivery to publication.

  • Fully integrated into your gallery workflow for seamless use
  • Adjust brightness, contrast, and color settings for optimal visual quality
  • Blur sensitive information to protect privacy and ensure compliance
  • Add your logo directly to images for consistent brand presentation
  • Crop and resize for different marketing channels and platforms
  • Preview changes in real time before applying edits
  • Save as a new version or replace the original to keep things tidy

How it benefits you

Fine-tune your property visuals the moment you receive them. Instead of sending feedback and waiting for edits from our team, you can make quick adjustments yourself—anonymize personal details, enhance lighting, add your branding, or crop for each channel—directly in the platform. Your listings go live faster while staying on-brand and compliant.

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