Unlock the latest enhancements
Stay ahead with real-time enhancements, feature launches, and important announcements—this section keeps you informed and empowered to maximize your Backbone experience.
What’s coming at Backbone
Express Shooting
Added
What will be added
You’ll be able to book a shooting within the next 48 working hours, including on the same day. Once you’ve ordered, we look for an available creative near the property and confirm your shooting within 30 minutes. If no creative is found in time, you can reschedule or cancel, and the express fee isn’t charged.
How it will benefit you
Today, a shooting has to be booked at least 48 working hours in advance. With Express Shooting, urgent requests no longer have to wait, and you don’t need to contact a creative yourself to find a short-notice slot.
What’s new at Backbone
February 13, 2025
Photo Editor
Added
What has been added
We integrated a comprehensive photo editing suite directly into your gallery, allowing you to fine-tune property visuals without leaving the platform.
How it benefits you
You gain complete autonomy over your visual content with instant control, ensuring consistent branding across all channels while accelerating your time-to-market without dependency on us.
Learn more
What has been added
We launched a built-in photo editor within your property gallery, putting professional editing controls at your fingertips so you can move faster from delivery to publication.
- Fully integrated into your gallery workflow for seamless use
- Adjust brightness, contrast, and color settings for optimal visual quality
- Blur sensitive information to protect privacy and ensure compliance
- Add your logo directly to images for consistent brand presentation
- Crop and resize for different marketing channels and platforms
- Preview changes in real time before applying edits
- Save as a new version or replace the original to keep things tidy
How it benefits you
Fine-tune your property visuals the moment you receive them. Instead of sending feedback and waiting for edits from our team, you can make quick adjustments yourself—anonymize personal details, enhance lighting, add your branding, or crop for each channel—directly in the platform. Your listings go live faster while staying on-brand and compliant.
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January 21, 2025
3D Floor Plan Purchase Flow
Improved
What has been improved
We enhanced the 3D floor plan ordering experience with customizable styles, furniture options, and perspective choices for more detailed property visualization.
How it benefits you
You can now tailor floor plans to your marketing strategy with faster delivery times and an intuitive purchase process.
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What has been improved
We redesigned the 3D floor plan purchase flow to give you more control and customization options while streamlining the entire ordering process.
- Choose from three distinct visual styles to match what prospects find most appealing for your property type
- Add furniture and fixtures for comprehensive property representation
- Select your preferred perspective: bird's-eye view or 45° angle
- Faster delivery timeline
- Intuitive step-by-step ordering process with real-time preview options
- Enhanced customization interface for layout modifications
How it benefits you
Create floor plans that truly represent your property's potential with detailed furniture placement and your choice of viewing angle. The streamlined process saves time during ordering while giving you the flexibility to customize every aspect. You can enhance your property listings faster and provide leads with comprehensive visual materials that help them envision the space.
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January 9, 2025
Email Forwarding
Added
What has been added
We introduced dual-path automatic CC functionality with permanent team settings and order-specific stakeholder inclusion to eliminate communication gaps in your workflow.
How it benefits you
You maintain seamless communication logistics across two levels—your core team stays informed on all projects while property-specific stakeholders receive targeted updates, ensuring smooth coordination without manual oversight.
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What has been added
We built comprehensive automatic CC functionality with two distinct communication routes to address both internal team coordination and property-specific stakeholder management.
- Team-focused permanent CCs: Set default team members in your profile settings—assistants, colleagues, supervisors—who automatically receive updates on every order
- Property-focused order CCs: Add specific stakeholders during booking for individual properties—owners, concierges, cleaning crews, tenants, facility managers
- Flexible control: Remove default team CCs from sensitive orders when discretion is required
- Complete communication timeline: All recipients receive real-time notifications from order confirmation through completion
How it benefits you
Eliminate communication bottlenecks by ensuring the right people get the right information automatically. Your internal team maintains visibility across your entire portfolio while property stakeholders—whether owners, concierges, or cleaning crews—receive targeted updates only for their relevant properties. This dual-path approach removes the administrative burden of managing multiple communication threads while giving you full control over who knows what, when. Everyone involved in preparing and managing the property stays synchronized without requiring your constant oversight.
Set up your CCs
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