Floor Plan

A clear Floor Plan is the second-most-clicked element on a property listing, just after the main photo. Backbone produces 2D floor plans for portal listings (with room names, square metres, compass, scale bar, and your branding included), captured three ways: on site by a Backbone operator, edited from a file you provide, or extracted from a Matterport tour. For richer marketing, Backbone also produces 3D floor plans rendered in three style options, ideal for brochures and hero visuals.

Floor Plan Capture

Optional features

Room function

Your logo & text

Compass & scale bar

Delivery time: From 48 hours

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Explore Pricing & Plans

2D colored apartment layout with furniture and terrace

Monochrome layout of a residential apartment

Basic black-and-white blueprint of multi-level home

“93% of buyers say they are more likely to spend time looking at a property with a floor plan.”

Portrait of a young man with short dark hair wearing a plain white t-shirt, standing against a light gray background.

Kosta Dimitrijevic

Quality Specialist

Labeled apartment layout with precise dimensions

3D Floor Plan

Optional features

From an original plan

Computer generated imagery

Delivery time: from 48 hours

View Product details

Explore Pricing & Plans

3D furnished floor plan with wooden floors

Compact 3D floor plan of a 2-bedroom flat

Angled view of 3D floor plan of residencial property

“42% of home buyers say they wouldn't hire a professional that didn't offer a floor plan.”

Suzanne Le Mouel

Head of Marketing

Bird view of 3D layout of one floor of a multi store house

Angled view of 3D floor plan with parked cars

Large-scale office floor plan with multiple zones

Frequently ordered together

Modern dining room with a long wooden table, eight beige upholstered chairs, large windows with white curtains, and two hanging white pendant lights.

Photo

Professional real estate photography is what gets a property listing clicked. Backbone covers it across Europe in four packages: ground photo for the standard shoot, drone for aerial views, exterior for an exterior-focused capture, and prestige for luxury listings. Each package is built around a different listing need, from standard portal use to high-investment property marketing.

Modern high-rise residential buildings with colorful balcony panels under a partly cloudy sky.

Video

Real estate video is the fastest way to make a property feel alive on a screen. Backbone produces it in five formats: ground video for cinematic interior and exterior footage, drone video for aerial context, combined ground and drone, social media video in vertical format for Instagram and TikTok, and prestige video for luxury listings. All formats except social media video are delivered in horizontal.

Modern office lobby with large windows, colorful seating, indoor plants, a reception desk, and neon wall art.

Virtual Visit

Virtual staging transforms a property digitally, whether the rooms are empty and need furnishing or already furnished and need a full refresh. Buyers see what the space could look like, without a single chair being moved. Backbone offers three levels: 3D Staging for furniture and decoration, Advanced 3D Staging for wall colour and floor changes, and 360 Staging for an immersive 360° view of the staged space. All staging is built from a curated Backbone library of furniture, materials and room types, which clients select from during the order flow.

Published on

01 April 2025

Latest update on

29 April 2026

Frequently asked questions

How much does a real estate Floor Plan cost?

Floor plan pricing depends on the type and the property size. Backbone produces three types of 2D floor plans, all priced per plan: Floor Plan Capture (on-site capture by a Backbone operator), Floor Plan Editing (drawn from a file you provide), and Matterport Floor Plan (extracted from a virtual tour, available when ordered alongside a Virtual Visit). 3D Floor Plans are priced separately, with three style options to choose from. For a quote on your specific property, request one on our get-a-quote page. To see what's included per subscription plan, visit our pricing page.

How long does a Floor Plan take to deliver?

Delivery depends on the type. The three 2D floor plans (Floor Plan Capture, Floor Plan Editing, Matterport Floor Plan) follow the standard Backbone turnaround, with a 2-week review window for adjustments. 3D Floor Plans, rendered in one of three style options, are also delivered from 48 hours. Exact delivery times per subscription plan are on our pricing page.

2D or 3D Floor Plan: which one should I order?

2D floor plans are the standard requirement for portal listings and legal disclosures. They include room names, square metres per room, compass, scale bar, optional disclaimer text, and your branding, with a typical accuracy of 95–97%. 3D floor plans are a separate marketing product, rendered in one of three style options, used as a hero visualisation for brochures or featured listings. They don't include room names or measurements, since the value is visual. Many agents order both: a 2D plan for the portal and a 3D plan for the brochure.

Do Floor Plans actually help sell properties?

Yes. 93% of buyers say they're more likely to spend time looking at a property with a floor plan, and 42% say they wouldn't hire a professional that didn't offer one. A floor plan is the second-most-clicked element on a portal listing, just after the main photo, which makes it one of the highest-ROI items in a property marketing package.

Are Backbone Floor Plans suitable for legal or architectural use?

Backbone floor plans are designed for marketing use on portals, websites and brochures. They are not suitable for appraisal, architectural planning or renovation work, where surveyor-grade plans are required. With a typical accuracy of 95–97%, Backbone 2D plans are delivered in JPG and PDF, with one plan per floor plus one file combining all floors.