Photo

Professional real estate photography is what gets a property listing clicked. Backbone covers it across Europe in four packages: ground photo for the standard shoot, drone for aerial views, exterior for an exterior-focused capture, and prestige for luxury listings. Each package is built around a different listing need, from standard portal use to high-investment property marketing.

Ground photo

Camera + Tripod

Delivery time: 24–48 business hours

From 45 minutes on site

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Modern waiting room with artwork and soft seating

“Discover the magic in every shot – even on gloomy days. With any of our photo shooting, when the weather refuses to cooperate, we effortlessly transform dull grey skies into vibrant blues.”

Camille Zimmermann

Marketing Manager

Loft-style living and dining area with chandelier

Trendy office dinning area with wood and industrial accents

Office lounge area with mid-century chairs and plants

Office meeting area with glass doors and outdoor view

Drone

Delivery time: 24–48 business hours

30 minutes on site

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Hillside residential neighborhood with modern villas

Luxury villa with pool surrounded by nature

Panoramic view over terraced houses and mountains

Contemporary house with rooftop garden and private drive

“For any image you order with us, if you have any special requests or specific preferences, our additional editing solutions will perfect your vision!”

Portrait of a young man with short dark hair wearing a plain white t-shirt, standing against a light gray background.

Kosta Dimitrijevic

Quality Specialist

Urban apartment block with inner courtyard and rooftop terraces

Rooftop with solar panels and green roofing

Modern urban boulevard with high-rise hotel and city skyline

Countryside home by the water in vineyard region

Exterior photo

Camera + Tripod

Delivery time: 24–48 business hours

Up to 60 minutes on site

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Modern house with a dark sloped roof, white exterior walls, a porch bench, and a well-maintained green lawn with stepping stones and various shrubs and trees.

“In real estate marketing, exterior photography is often underestimated. Yet, it carries the power of storytelling, curb appeal, and trust—all in a single frame.”

Camille Zimmermann

Marketing Manager

Prestige

Camera + Gimbal

Circa 4 hours at the property

Drone capture included

Delivery time: up to 48 business hours

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Spacious living room with floor-to-ceiling windows and abstract art

Sleek kitchen with central island and high-end appliances

Elegant bathroom with double vanity and freestanding tub

Refined dining room with chandelier and neutral palette

Indoor-outdoor living area with sliding doors and marble flooring

Art-filled hallway with warm lighting and wood floors

Minimalist staircase and glass-enclosed garden lounge

“Most real estate professionals supercharge their property ad with additional products such as a Floor Plan, Virtual Staging, or even a Slideshow!”

Suzanne Le Mouel

Head of Marketing

Frequently ordered together

Modern high-rise residential buildings with colorful balcony panels under a partly cloudy sky.

Video

Real estate video is the fastest way to make a property feel alive on a screen. Backbone produces it in five formats: ground video for cinematic interior and exterior footage, drone video for aerial context, combined ground and drone, social media video in vertical format for Instagram and TikTok, and prestige video for luxury listings. All formats except social media video are delivered in horizontal.

View of a historic brick church with a clock tower and a green copper dome in a European cityscape.

Drone

Aerial drone photography and video show buyers what ground-level shots can't: the property in its setting. Backbone covers real estate drone photo and drone video across Europe, captured by certified drone operators. Listings with aerial photography sell 68% faster, and drone video shows 3× more of the surrounding area than ground shots alone.

Split image showing a room before and after staging; empty room with wooden floor on the left and furnished living area with black chairs, modern coffee table, and orchids on the right.

Virtual Staging

Virtual staging transforms a property digitally, whether the rooms are empty and need furnishing or already furnished and need a full refresh. Buyers see what the space could look like, without a single chair being moved. Backbone offers three levels: 3D Staging for furniture and decoration, Advanced 3D Staging for wall colour and floor changes, and 360 Staging for an immersive 360° view of the staged space. All staging is built from a curated Backbone library of furniture, materials and room types, which clients select from during the order flow.

Published on

01 April 2025

Latest update on

29 April 2026

Frequently asked questions

How much does real estate photography cost?

Real estate photography pricing depends on the package and the property. Ground photo is the standard shoot covering both the interior and the exterior of the property from ground level. Drone adds aerial views. Exterior is a dedicated upgrade focused on the building's outside (façade, garden, terrace, pool, driveway), for properties where the architecture or outdoor features deserve standalone shots. Prestige is the high-end package with up to 4 hours on site, professional camera, and drone included. For a quote on your specific property, request one on our get-a-quote page. To see what's included per subscription plan, visit our pricing page.

How can I get real estate photos with Backbone?

There are three ways to get real estate photos with Backbone. You can book a professional photographer to shoot the property for you. You can capture the photos yourself using the Backbone mobile app (iOS and Android) and enhance them with the built-in AI Photo Studio for instant enhancement. Or you can upload existing photos and have them professionally edited. Each route is delivered through the same Backbone account.

How long does it take to receive my real estate photos?

Ground photo is delivered in 24 to 48 business hours after the shoot, and prestige photo in up to 48 hours. With the Backbone mobile app and AI Photo Studio, enhanced photos are available instantly. Subscribers to higher-tier plans benefit from 1 business day guaranteed delivery on professional shoots. Exact delivery times per plan are on our pricing page.

What's included in a Backbone photo shoot?

Every Backbone photo shoot includes a trained photographer on site, professional equipment (camera and tripod), and full editing: HDR processing, perspective correction, colour balancing, and grey-sky-to-blue replacement at no extra cost. GDPR-compliant blurring of faces and licence plates is included as standard. Prestige shoots also include golden hour and nighttime captures by default, which clients can opt out of if not needed.

Where does Backbone operate?

Backbone operates in Switzerland, Germany, Austria, Belgium and Spain for professional on-site photography. For markets not yet covered by a local photographer, the Backbone mobile app and AI Photo Studio let you capture and enhance property photos yourself, anywhere in the world.