Unlock the latest enhancements
Stay ahead with real-time enhancements, feature launches, and important announcements—this section keeps you informed and empowered to maximize your Backbone experience.
What’s coming at Backbone
Backbone Lab
Added
What will be added
We are launching Backbone Lab, our innovation hub dedicated to building the next generation of AI-powered tools for real estate marketing. From Photo to Video to AI Brochures to AI Workflows, the Lab is where new products take shape and reach early adopters first.
How it will benefit you
You stay ahead of where real estate marketing is heading. Test the tools that will shape your work next, give direct input on how they evolve, and use the latest AI capabilities to differentiate your listings before the rest of the market catches up.
Multiple workspaces, one login
Added
What will be added
Your Backbone account will soon be able to belong to several workspaces at once, each with its own team, branding, billing, and plan. Brokers with a personal workspace will be able to join their agency's workspace without merging accounts, and admins will be able to invite members, manage seats, and run separate billing per workspace.
How it will benefit you
Switch between workspaces in one click from the header. Keep your personal projects, your agency, and any other business you work with cleanly separated, while accessing everything from a single login. For admins, manage your team and your subscription per workspace without juggling multiple accounts.
New purchase Flow
Improved
What will be improved
We're redesigning how you order products with a property-first approach. Select your property once, then add any product: photos, virtual tours, energy certificates, floorplans, all in the same cart. No more separate orders for different services for the same address.
How it will benefit you
Order everything you need for a listing in one transaction. Your property details are already filled in, so no re-entering addresses or area. Fewer clicks, one streamlined checkout, and all products delivered for the same property. Fast and simple.
What’s new at Backbone
January 21, 2025
3D Floor Plan Purchase Flow
Improved
What has been improved
We enhanced the 3D floor plan ordering experience with customizable styles, furniture options, and perspective choices for more detailed property visualization.
How it benefits you
You can now tailor floor plans to your marketing strategy with faster delivery times and an intuitive purchase process.
Learn more
What has been improved
We redesigned the 3D floor plan purchase flow to give you more control and customization options while streamlining the entire ordering process.
- Choose from three distinct visual styles to match what prospects find most appealing for your property type
- Add furniture and fixtures for comprehensive property representation
- Select your preferred perspective: bird's-eye view or 45° angle
- Faster delivery timeline
- Intuitive step-by-step ordering process with real-time preview options
- Enhanced customization interface for layout modifications
How it benefits you
Create floor plans that truly represent your property's potential with detailed furniture placement and your choice of viewing angle. The streamlined process saves time during ordering while giving you the flexibility to customize every aspect. You can enhance your property listings faster and provide leads with comprehensive visual materials that help them envision the space.
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January 9, 2025
Email Forwarding
Added
What has been added
We introduced dual-path automatic CC functionality with permanent team settings and order-specific stakeholder inclusion to eliminate communication gaps in your workflow.
How it benefits you
You maintain seamless communication logistics across two levels—your core team stays informed on all projects while property-specific stakeholders receive targeted updates, ensuring smooth coordination without manual oversight.
Learn more
What has been added
We built comprehensive automatic CC functionality with two distinct communication routes to address both internal team coordination and property-specific stakeholder management.
- Team-focused permanent CCs: Set default team members in your profile settings—assistants, colleagues, supervisors—who automatically receive updates on every order
- Property-focused order CCs: Add specific stakeholders during booking for individual properties—owners, concierges, cleaning crews, tenants, facility managers
- Flexible control: Remove default team CCs from sensitive orders when discretion is required
- Complete communication timeline: All recipients receive real-time notifications from order confirmation through completion
How it benefits you
Eliminate communication bottlenecks by ensuring the right people get the right information automatically. Your internal team maintains visibility across your entire portfolio while property stakeholders—whether owners, concierges, or cleaning crews—receive targeted updates only for their relevant properties. This dual-path approach removes the administrative burden of managing multiple communication threads while giving you full control over who knows what, when. Everyone involved in preparing and managing the property stays synchronized without requiring your constant oversight.
Set up your CCs
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