Retail Portfolio

Retail listings need to show both the unit itself and its surroundings: footfall, neighbouring shops, parking access, street visibility. Drone photo and drone video are particularly valuable for retail, since they show the location context that ground photos miss. Virtual staging and 3D rendering help prospective tenants visualise their fit-out in an empty unit.

Yes, with the mall management's permission. Backbone's trained operators handle commercial shoots regularly, including in operating malls and high-street locations. Scheduling and on-site logistics (access, permits, opening hours) are coordinated with the property owner or management.

For an empty retail unit, the most effective combination is: Ground Photo + Exterior Photo (showing the unit and the street context), Drone Photo (showing location and surroundings), and Advanced Staging or 3D Rendering (visualising the fit-out potential for prospective tenants). This package addresses the main objections prospective tenants have when committing to a shell space.

Yes. Advanced 3D Staging is particularly suited to retail units, since retail fit-outs frequently involve wall, floor and partition changes that simple furniture replacement can't cover. 360 Staging is also used to show prospective tenants the complete potential of the unit before they commit.

Backbone produces retail real estate marketing in Switzerland, Germany, Austria, Belgium and Spain, with consistent delivery standards across all markets. Bookings are handled centrally and assigned to the closest trained operator.