Commercial Portfolio

Commercial real estate has different marketing needs than residential: tenant decision-making, pre-letting, fit-out marketing. Backbone covers commercial properties across Europe with the full visual production toolkit: photo, video, drone, 3D staging, 3D rendering, and virtual visit. Each service is adapted for offices, retail, hospitality, gyms, labs and industrial spaces.

https://my.matterport.com/show/?m=d3XMLz4t6eK

Published on

01 April 2025

Latest update on

29 April 2026

Frequently asked questions

What Backbone services apply to commercial real estate?
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Backbone covers commercial real estate with the full visual production toolkit: photo, video, drone, 3D staging (especially Advanced Staging for wall and floor modifications), 3D rendering, and virtual visit. Each service is adapted for the commercial context, where the goal is tenant decision-making and pre-letting rather than residential buyer appeal.

Does virtual staging work for commercial properties?
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Yes. Backbone virtual staging is widely used for commercial spaces: offices, retail units, restaurants, gyms, labs, and showrooms. Advanced Staging is often the best fit because commercial fit-outs typically involve wall, floor, and partition changes. 360 Staging is also used to produce interactive tours of fitted-out commercial spaces for tenant decision-making.

When should I use 3D Rendering for commercial real estate?
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Use 3D Rendering when the commercial space doesn't exist yet (off-plan developments) or when it's currently a shell that needs visualisation. Commercial Rendering is commonly used for pre-letting, fit-out marketing, and tenant decision-making, where showing the potential of a shell space accelerates the leasing or sale process. First draft delivered within 7 business days (longer for larger batches).

What about virtual tours for commercial spaces?
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Matterport HD Tours work very well for commercial spaces, especially offices, retail units, and showrooms. Buyers and prospective tenants can walk through the entire space remotely, with dollhouse views included. 6 months of hosting is included as standard.

Where does Backbone produce commercial real estate marketing?
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Backbone produces commercial real estate marketing in Switzerland, Germany, Austria, Belgium and Spain, with consistent delivery standards across all markets. Bookings are handled centrally and assigned to the closest trained operator.